Eye Contact Cereal Boxes

This eye contact isn t just a matter of being polite.

Eye contact cereal boxes.

In one study researchers measured the shelf placement and eye positioning of 86 cereal spokes characters in 10 grocery stores in the us. The placement of cereal boxes on grocery store shelves might be about more than just easy access for kids it seems to influence how much eye contact children make with the characters on the boxes. When walking down the cereal aisle the best line of defense for children and adults may be to avoid eye contact with the cereal box characters. It s nothing new that items are strategically.

Cereal boxes aimed at children are specifically designed so that the eyes of the mascots look downward making direct eye contact with the sugar goblins that they are hoping to seduce. By c ombining the height and the angle of how the cereal spokes character look creates the incidental eye contact depending on who is the cereal brand marketed to. The study found that trust for and connection to a brand are significantly increased when eye contact is established. Children in supermarket cereal aisles respond more positively to eye contact with cartoon spokes characters.

But that sonny is cuckoo for eye contact and his eyes say it all buy me kid. Throw a tantrum do whatever it takes. The placement of cereal boxes on grocery store shelves might be about more than just easy access for kids it seems to influence how much eye contact children make with the characters on the boxes. The creepy ways that cereal boxes get your kid s attention quartz.

The study has also found out that the average distance of view these cereal boxes is four feet away from the shelves.